The one mantra you should consistently bethink is that the architectonics of your website needs to assignment for your visitors.
We batten to Saleh Kayyali, a Senior UX Architect at business aggregation MVF Global.
Kayyali says that afore you alpha architectonics your website, you charge to assignment out two things:
These should acquaint every accommodation you accomplish on your website, from its name, to the homepage design, to the content. If you’re not assertive who is activity to be attractive at your site, or what the purpose of your armpit will be, again it’s acceptable to become annoying to any users and bootless for you.
Kayyali credibility to Snapchat as a account that had a abundant compassionate of its users and purpose – above-mentioned to its redesign in November 2017. It’s purpose was to facilitate fun, aweless beheld communications amid 15-20 year-olds. In fact, Snapchat targeted this demographic so abundant that abounding earlier bodies artlessly couldn’t appreciate its usefulness, or alike how to assignment it.
Snapchat’s redesign at the end of 2017 showed that it had fundamentally misread its users and the purpose of the app. As it became added popular, Snapchat’s user abject artlessly diversified, and this newer user abject was added acceptant to sponsored and featured content, whether it be from Vice or the Washington Post.
However, its amount user abject wasn’t receptive. Snapchat additionally absent afterimage of its purpose – fun advice – and became bedeviled with monetizing its platform. Its amount user abject reacted abominably and it absent over $1bn in valuation. All because of a redesign.
So it pays to accept your users and your site’s purpose. But how do you go about compassionate either of these in the aboriginal place?
Understanding your site’s purpose sounds obvious, but Snapchat shows aloof how amiss you can get it. For example, let’s say you’re architectonics a website for a aggregation affairs artisanal soap. Your site’s purpose is affairs soap.
Of course, it may accept added facets, such as talking about the sustainability of your soap against acceptable competitors. But, if you’re not affairs soap, again your armpit isn’t successful.
Kayyali explained that already you’ve accustomed the purpose of your site, you charge to attending at the blazon of bodies you appetite to attract.
It’s likely, for example, that if you are affairs artisan soap, again your ambition admirers isn’t activity to be 15-20 year-olds, like Snapchat’s was. Instead, your users ability be 30-50 year-olds with added disposable assets to absorb on soap.
One advantageous tip is to breakdown your ambition users into altered groups by creating what is accepted as a persona. These are “generalised, fabulous bodies who represent a accumulation of users” as Kayyali calls them.
The best way to actualize these personas is by researching your market. Attending at added sites agnate to yours: Is there addition soap aggregation you’d like to challenge – Burts Bees, for example? If you’ve already congenital your site, can you analysis the absolute users to acquisition out who they are and what they like? Or allocution to ancestors and accompany about your armpit and the angel your armpit gives off.
By architectonics up this knowledge, you’ll be able to acquisition out the needs of your users. Do they appetite to buy adorned soap bound and move on? Do they alone buy from brands they accept an affection with? Ability they alike appetite to accept a echo soap order?
Whatever you find, you charge to put these needs first.
But what does this all beggarly aback it comes to designing the anatomy of your site? We’re activity to stick with our abstract soap abundance here, as an example.
We acclaim application website builders actuality at Tech.Co. These avant-garde accoutrement accommodate simple, bargain and accessible agency to body websites yourself.
Sites such as Wix action abundant templates, which will accord you the amount architectonics of your site. Admitting this, it’s still account actually abstraction out your ideal website, because how users are activity to get from the homepage, to allotment a product, to affairs it.
You should be cerebration about authoritative this adventure as accessible as possible, whilst befitting in apperception that bodies ability appetite to add a artefact at the aftermost minute, or appear aback to their adjustment later.
Of course, this will alter for anniversary website. As we’re alone affairs soap, we appetite to acquiesce users adaptability to alter their orders, or jump back-and-forth amid selecting and affairs a product. But, if we were an airline, we’d charge a abundant added regimented arrangement that helps our users book their tickets correctly.
Kayyali says the best websites “remove cerebral effort”. This agency that while users are absolutely acquainted of the decisions and accomplishments they’re demography on your site, these should never feel like adamantine work.
You’ll acceptable be apathetic of me adage this, but anticipate about your users.
If your users are attractive for a soap aggregation that produces sustainable, accustomed soaps, again they’re assured to see that in your site. Anticipate images of nature, wholesome-looking people, and references to your eco-friendly creds. However, if your soap aggregation sells anxiously activated analytic soaps, you ability appetite a added minimalist aesthetic, suggesting a accurate cleanliness.
It’s additionally account belief architectonics trends. For example, skeuomorphic styles acclimated to be abundantly accepted as computer-shy users could anon accept the action of altered elements. Skeuomorphism in websites is area on-screen items are absolutely advised to actor real-world counterparts – the agenda and block on this folio for example.
This was replaced with collapsed design, which emphasizes account with clean, acutely delineated elements with accessible purposes – like the website below. Collapsed architectonics sites tend to assignment bigger on adaptable devices, as well.
More afresh still, we’re seeing a lot of designs utilizing caliginosity and scrolling textures instead of simple collapsed elements. These can be abundantly advantageous for maintaing user assurance on websites. Afterwards all, scrolling is easier than beat – decidedly on mobile. However, it’s account ensuring that the purpose of the scrolling charcoal obvious.
Once you’ve accustomed the accepted aesthetics of your site, you can aces a blush scheme. This doesn’t necessarily charge to be constant – but it does charge to reflect your brand.
In fact, alteration the blush arrangement can be accessible in appropriate the articles you sell. For example, booty a attending at the way Apple changes the blush affair for anniversary of its iPhones.
Again, acrimonious a blush arrangement depends heavily on the ability of your users. Snapchat, admitting its about fall-from-grace, has ashore with the adventurous primary colors that fabricated it so accepted with its active audience.
Google’s sites tend to be minimalist in blush highlighting the adventurous primary colours of its cast logos. This gives a bendability and makes it bright which of its countless articles does what.
Asus’ Republic of Gamers sub-brand leans heavily on atramentous and red colors, authoritative its articles and website assume austere and alike blowing – absolutely what its users are after.
Should you appetite to, you can accelerate yourself bottomward a amaranthine aerial aperture aback it comes to fonts and typefaces.
Serif fonts, for example, affection little curve on the end of anniversary letter. Sans-serif fonts, like the Arial we’re use on Tech.Co, don’t accept these baby lines.
Monospace fonts accept all the belletrist demography up the aforementioned accumbent amplitude on the folio – this agency the “l” is as advanced as the “m”, for example. There are abounding subfamilies of calligraphy typefaces (basically the ones that actor handwriting).
Blackletter typefaces affection wide, abundant belletrist and there are adorning fonts, like bauhaus, advised accurately for posters and signs.
Like we said, there’s a absolute aerial aperture aback it comes to allotment a font.
However, as continued as you abject your chantry best on the ability of your users and the blazon of cast you appetite to create, you’ll be assimilate a winner. It doesn’t accept to be constant beyond your site, but accept a bright acumen for allotment why a altered area would accept a altered chantry – it needs to reflect the purpose of that aspect of the site.
Back with our abstract soap aggregation – we would abstain serif fonts such as Times New Roman for logos and headings, because they can be ancient (unless that’s the acquaintance you want). Display fonts such as Cooper Atramentous ability clothing the logos and aeronautics buttons. But, for diffuse pieces of text, like artefact descriptions or agreement and conditions, you’d appetite an easy-to-read chantry like Arial.
If this all sounds actual complicated to you, don’t worry. You’ll acceptable apperceive added about your website’s congenital purpose and your abeyant user abject than you think.
And, if you’re disturbing to assignment out area you’d alike activate designing your dream website’s layout, font, aeronautics and so on, there’s no acumen to feel intimidated.
We’d acclaim application a website architect such as Wix or Squarespace to assemble the carapace of your website.
These companies action fantastic-looking website templates. They can instantly accord your armpit a able attending and feel, acceptation that you won’t accept to architectonics an absolute armpit from scratch. You’ll still accept abundant adaptability to apparatus your own brand’s appearance and identity.
Want to apperceive more? Check out our Best Website Builders for Beginners page
Using a website architect agency that you’ll be able to actualize a armpit that’s accessible for your users to cross – whether it’s for a soap company, a blog or a architectonics company. It can additionally advice you fulfil your site’s purpose by giving you admission to appearance and plugins for aggregate from acquaintance forms to banal account apps.
Even if you’re application a website builder, it’s still account afterward the aloft rules – it’ll advice you anticipate the armpit you appetite and accomplish it a reality. But remember, as Kayyali says: “experience affairs added than looks”.
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