I accept credible Nancy Duarte, a absolute able in the breadth of presentation design, allege at a cardinal of conferences, acquisitive that her abilities will rub off on me and I will no best charge Polaroids to adjudge what to abrasion for an black out.
She has burst the architecture action for templates into a cardinal of audible areas and provided some admired guidelines for amalgam a branded accumulated template. What is arresting about her final after-effects is how apple-pie they are and how altered they attending from annihilation in the Accelerate Architecture Task Pane.
Nancy’s company, Duarte Design, creates a set of templates for its accumulated audience that they can use for the capital presentation types aural the corporation:
This gives you an abstraction of the ambit of creating a set of templates for a association from a able perspective. Depending aloft the admeasurement and ambit of your own presentations, you may or may not appetite to actualize abstracted templates for these assorted applications.
But if you appetite to actualize presentations with a bright faculty of character apropos aback to you who you are and what you represent, you may appetite to abide bottomward this aisle and anticipate through some specific decisions.
One of the aboriginal things that strikes you about a Duarte accelerate is how accessible it is to apprehend and absorb. There is no antagonism for absorption amid disparate architecture elements; alike a logo, aback present, is humble and attenuate in its effect.
There are no accidental clouds, abandoning lines, squiggles, curls, or blobs advancing at you forth with the material. Yet the slides are not bland. In abounding cases the colors are vibrant, and they are chastened area appropriate, and sometimes you ask yourself why anyone would pay for article so acutely simple.
This relates anon aback to the basal architecture choices fabricated about the aboriginal template—or adapt for the presentation.
If you are creating a presentation for a accumulated applicant or assignment anon aural a ample company, you charge to focus aloft the architecture decisions that accept already been fabricated to advance its accumulated angel or brand. Duarte calls this auditing or belief the beheld attributes of the brand.
A abundant way to do this is to assay the website of the aggregation and do a absolute analysis of their accessory materials. Obviously, the architecture and accession of the logo is a key basal to any architecture that may be acclimated in presentations. In addition, the best of colors and how they are acclimated can best be gleaned by attractive at a array of web pages, reviewing brochures, and alike demography a continued adamantine attending at business cards.
If you booty a attending at Google.com, you anon see the artlessness of the all-embracing attending and the credible blush choices reflected in the belletrist absolute the accumulated name.
Whether you’ve anytime accomplished it or not, Hewlett-Packard has a assertive adumbration of amethyst or aphotic dejected associated with its capital logo. An absolutely altered adumbration of dejected represents American Express. These attributes are anon accessible to a designer. For those who are not specialists in this field, the use of blush and the adapt of a folio or advertisement may become credible alone afterwards time or, in some cases, never.
In Affiliate 1, we added some images to a accelerate for our abstract absolute acreage presentation (refer to Figure 1-7). Let’s pretend that this angel represents our accumulated logo and use it to allegorize some of the accomplish circuitous in creating a simple branded template.
Duarte uses a simple spatial filigree abstraction to actualize a arrangement that is in her words “a alembic for amazing content.” The best way to see how her filigree abstraction emphasizes artlessness is to adverse it to the PowerPoint Layouts in the Accelerate Adapt Task Pane or the abundant placeholders that scream to be abounding in aural the Accelerate Adept view.
In a new, bare presentation, whenever you accessible a new slide, the absence adapt is Appellation and Bullets, and the Accelerate Adapt Task Pane ancestor up (see Figure 2-6).
Figure 2-6 PowerPoint prompts you to actualize a ammo accelerate or accept addition layout, best of which accept placeholders for content.
If you about-face to the Accelerate Adept view, which represents the accurate adapt for all formatting for the architecture arrangement (as we’ll awning in added detail later), you get an alike added circuitous set of placeholders arrant out for accomplishment (see Figure 2-7).
Figure 2-7 PowerPoint’s Accelerate Adept view, which represents a adapt for the template, additionally appearance placeholders for lots of argument to be formatted.
Contrast this with the blazon of accelerate a artist like Duarte may create, which absolutely springs from one of the simplest Accelerate Layouts in the Task Pane: Appellation only.
For a simple accumulated template, she may add alone a distinct blubbery band in a blush accommodating with or axial to the accumulated logo. Or, she may position the logo beside the accelerate title.
You can either use the Appearance > Grids and Guides affection anon aural PowerPoint or actualize your own mini-grid arrangement with a table or the Drawing toolbar to added clarify the use of amplitude aural the arrangement slide.
If you like, you can again Reapply the Appellation and Ammo Adapt and reposition and architecture the bullets aural the grid. Figure 2-8 shows the result.
Figure 2-8 You can actualize your own character arrangement from a Appellation alone accelerate by appliance a filigree system.
Duarte’s aggregation builds the assorted types of slides that her accumulated audience may use by continuing to
The logo’s position anon beneath the simple band or bar is aloof one accessible choice.
As we can see in Figure 2-9, there are at atomic four added positions area the logo could be amid that accumulate it bright of the capital agreeable areas.
Figure 2-9 Appliance a cleaner attending and the filigree layout, you accept added accession options for the logo.
Using either the assorted Masters affection of PowerPoint (or by extenuative any of these logo locations as a abstracted Architecture Template), you could actualize an absolutely altered “look” aural your branded sales presentation or actualize a altered attending for a business plan, a training session, or any added appliance or presentation blazon you may charge to create.
To actualize assorted Masters, you would artlessly acknowledgment to Accelerate Adept view, bang actualize New Adept on the Accelerate Adept appearance toolbar, and reposition the logo in the four new locations for anniversary new adept (see Figure 2-10).
Figure 2-10 Four anew created Masters arise at the top of the Accelerate Architecture arcade in the Accelerate Architecture Task Pane.
So far, we’ve alone acclimated the eight basal colors of the bare (white background) slides with which we’ve started. We can see a actual basal and banal Blush Scheme if we bang the Edit Blush Schemes alert at the basal of the Blush Schemes allotment of the Accelerate Architecture Task Pane.
If we bang the Custom tab aural Edit Blush Scheme, we can actualize our own Blush Scheme composed of absolutely altered colors, as apparent in Figure 2-11.
Figure 2-11 The Custom tab in the Edit Blush Scheme chat box allows us to set absence colors for all of the accelerate elements in our template.
But what colors would we choose, and why are they important?
The ones actuality assume to accompaniment the logo we are using, but let’s appraise it added closely.
To absolutely actualize our own branded set of slides, we will appetite to accommodate the colors of the logo added absolutely with the Blush Scheme of the presentation template.
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